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Why is it important to have a business continuity plan?

Many small- to medium-sized business (SMB) owners fail to prepare for major crises like flood and ransomware attacks. Disaster events can cause downtime, which can result in lost revenue and lower profits. In addition, SMBs that fail to recover quickly from disruption face the risk of losing their customers to their competitors.

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Easy tips to design an effective website

In a recent survey by Vistaprint, 42% of the 1,800 participants said that it was “very unlikely” for them to purchase from “ugly” websites. That’s not so surprising, given that there are plenty of visually appealing and user-friendly competitors’ websites that they can visit instead.

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5 Business continuity errors to avoid

Business continuity plans (BCPs) are designed to protect an organization’s critical data in case of a crisis. But there is more to BCPs than securing data; it also entails making sure employees are safe during a disruption. If you want an infallible business continuity plan, cover every base and avoid the following mistakes.

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7 Steps to making your data hurricane-proof

Hurricanes are a common occurrence in many parts of the United States. Not only do they destroy property and endanger lives, but they can also disrupt your business’s operations. In this blog, we offer tips on how you can ensure fast access to your data following a disaster and immediately get back to business.

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Boost IT investment returns by avoiding these mistakes

Investing in new IT tools is one of the best ways to improve your business’s efficiency, data security, and ability to serve your customers. But it won’t always produce the outcomes you want if you go about it haphazardly. When purchasing new technology, make sure to avoid these mistakes.

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Cloud-based OMS: 5 Benefits to eCommerce businesses

A cloud-based order management system (OMS) is a powerful and intuitive tool for tracking orders, sales, and inventory as well as streamlining the processes involved in order fulfillment. Learn more about this essential tool and its many benefits to eCommerce businesses.

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Virtual reality can help your business grow

Technology helps businesses grow. However, with so many innovations available, identifying what to adopt can be bewildering. Virtual reality (VR) is cutting-edge tech businesses can invest in, but is it right for yours? Find out by checking out our list of VR advantages and benefits.

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Drive more leads with SMB marketing automation

More and more small- to mid-sized businesses (SMBs) today are embracing automation solutions to help grow their business. Marketing automation, in particular, provides the tools necessary to execute, manage, and streamline marketing tasks that help capture leads and nurture them into sales-ready prospects.

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7 Types of video content for effective marketing

If you want to reach more potential customers, nothing beats creating a video to market your products and services, your brand, or your core business values. Here are seven types of video content you can take advantage of to appeal to your intended audience.

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The best data backup solutions for your business

Data is valuable to business, so it’s bizarre that some companies don’t have a proper data backup strategy in place. Organizations of all sizes — including yours — need to be proactive when backing up their data. Here are four of the best backup solutions in the market for your consideration.

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The best practices in collecting customer data

Customer data offers an insight into information such as customer demographics, behavior, and preferences, enabling businesses to create quality products and positive experiences that will cater to their client base. But it’s not enough for a business to collect customer data — it must collect data that is useful and relevant.

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How robust dashboards can help your business

A dashboard is a business intelligence tool that displays metrics and key performance indicators (KPI) for organizations. Dashboards provide you an overall view of how your business is performing. Here are some uses of dashboards in real-life business situations.

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